Use of E-cigarettes for Smoking Cessation


A recent study of consumer behavior conducted by Kantar Media found that 57% of adults who reported use of any product to quit smoking reported using e-cigarettes to quit smoking. This is 18% higher than the use of NRT and prescription cessation drugs. The study also found that about 6 million adults use e-cigarettes compared to 44 million who use other tobacco products. However, it remains unclear whether or not e-cigarettes represent a safe and effective smoking cessation tool.