Tobacco’s Starring Role: How On-Screen Tobacco Imagery Drives Youth E-Cigarette Use

Tobacco imagery maintained its recurring and often starring role in popular on-screen entertainment in 2021, alongside some incremental progress, according to Truth Initiative’s fifth annual look at tobacco imagery in entertainment, “While You Were Streaming: Tobacco’s Starring Role.” The report once again analyzes tobacco imagery across the 15 streaming shows most popular among 15- to 24-year-olds, the most binge-watched shows, as well as the year’s most popular movies and music videos. READ MORE


Nine of the 10 films nominated for Best Picture at the 2023 Oscars and more than two-thirds (71.7%) of all this year’s Oscar-nominated feature films contain tobacco imagery, including “Glass Onion: A Knives Out Mystery,” “Top Gun: Maverick,” and “Elvis,” according to a Truth Initiative analysis. This is an increase from the number of 2022 Oscar-nominated films that contained tobacco imagery, underscoring a troubling trend of the renormalization and glamorization of tobacco use in entertainment media and pop culture. READ MORE


Parents and educators have an important role to play in reaching students with the information they need to make informed choices, including providing tools to quit if they are already vaping. This updated article contains resources on emerging tobacco products, nicotine use in schools, and the effects of nicotine on developing brains. READ MORE