Charming Young Adult E-Cigarette Users with Distorted Science

Many young adults aren’t aware of the dangers of nicotine, according to new Truth Initiative research. Nearly 1 in 3 believed nicotine to be no more harmful than a cup of coffee; 1 in 4 believed nicotine to be useful as a medical treatment for mood, attention, or memory disorders; and more than 1 in 8 believed that nicotine is only addictive when smoked from a cigarette. Researchers also found that the spread of misleading claims about nicotine, especially regarding COVID-19, is tied to holding more positive beliefs about the tobacco industry. Health misinformation, which has been rampant during the COVID-19 pandemic, can ultimately undermine public health and regulatory efforts to curb youth nicotine use.